“That realization led him to develop the nightlight”

S04 · E15Don Geiss, America, And Hope17:30 — 17:33

That realization led him to develop the nightlight

There was a whole segment of consumers

Not buying light bulbs.

The asleep.

That realization led him to develop the nightlight

And the marketing campaign aimed at making children

Afraid of the dark.

"A monster under every bed."

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