S04 · E15Don Geiss, America and Hope17:29 — 17:30

The asleep.

Don was the one who realized

There was a whole segment of consumers

Not buying light bulbs.

The asleep.

That realization led him to develop the nightlight

And the marketing campaign aimed at making children

Afraid of the dark.

Export

1 frame selected in the strip above.

Include captionWatermark

Loading GIF tool…