“We're GE, damn it.” — 30 Rock S04E02

S04 · E02Into The Crevasse13:06 — 13:07

We're GE, damn it.

Wow, that sounds exactly like the philosophy that almost destroyed the U. S. Auto industry.

This isn't the auto industry, Pete. The auto industry was run by a bunch of out-of-touch

White guys selling consumers a product they didn't want.

We're GE, damn it.

And we're gonna make a giant, flimsy microwave.

Frank, I can't! If I make it any bigger, the door will be too heavy.

Fine! Forget it.

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